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Sunday, May 27, 2007

A Stan Freberg Classic...

...and another gem from the 50's Babbitt/Hubley reel.
Simple and elegant....and funny!

[And no longer available, due to Philip Morris USA, Inc...]

By the way, after 10 years, I stopped smoking March 31st, 1995, and I advice anyone who smokes, to stop as well, as it WILL kill you!
After trying to stop several times, I decided in the START of March that I would stop midnight next month. I kept smoking a package a day the next three and a half weeks, and when the time came, my mind had already been conditioned to stop. I gave away my remaining cigarettes and I have never felt like smoking again.
Someone (was it Norm Ferguson?) said "Drawing is primarily a matter of the mind," well, so is quitting smoking...



Anonymous Michael Sporn says...

Thanks for posting the spot. I hadn't seen this one before. It's not my favorite animation. There are times when I think Art Babbitt's attempt to control everything gets in his own way. The character looks for a more cartoon approach that I think Emery Hawkins would have done well. The idea behind the spot, though, is a great one.

Monday, May 28, 2007 at 6:51:00 AM PDT  
Anonymous Mark Mayerson says...

I agree with Michael. This calls for looser animation. Hawkins certainly would have done a good job, as would Rod Scribner, though I don't think that Scribner ever worked for Hubley.

Monday, May 28, 2007 at 7:44:00 AM PDT  
Anonymous Hans Perk says...

Be that as it may, the commercial is clearly staged, and there is an economy in the actions that betray an enormous experience in moving drawings around. The stilted design forced upon the character by the designer or agency makes this a hard nut to crack for even the best animator, and in this case results in a commercial that may not be your favorite TYPE of animation, but it reads well and it certainly is memorable by its surprise Stan Freberg ending. I think it may have suckered some poor folks into buying these cigarettes, and as such - it would have done the job...

Monday, May 28, 2007 at 11:33:00 AM PDT  
Anonymous David Nethery says...

Is it a Stan Freberg piece ? It feels like it could be a Freberg-written piece , but if I recall from reading Stan's autobiography he never took tobacco or liquor companies as clients at his advertising agency (some vestiges of his upbringing as the son of a Baptist minister?)

Maybe this ad is from the time before he had his own company and he was working for someone else ? I don't have the book handy , but I think Stan made this such an ironclad principle that it ended up hurting his radio program , "The Stan Freberg Show" , which went into Jack Benny's time slot when Benny went over to TV . Freberg wouldn't allow the network to have the show sponsored by a tobacco company and it ended up losing them money and only lasted for a few episodes. But again, maybe this Hubley-directed spot is before Stan decided that this would be a matter of unbending principle for him , to never work for or be sponsored by tobacco companies ?

Monday, May 28, 2007 at 6:49:00 PM PDT  
Anonymous Hans Perk says...

Freberg often poked fun at his own material, as in the genius 1957-58 Stan Freberg Show on CBS: "There's a lot to like in a Freberg... sneakers, glasses, flip-top head!"

On this page you can find that a researcher has found Stan to have written the Marlboro "ditty," and he even voices a character called "Juggernaut Jones" in another Marlboro film also on the Babbitt/Hubley reel...

Monday, May 28, 2007 at 7:40:00 PM PDT  
Anonymous Bill Robinson says...

I grew up in a time where cartoon characters were banned from selling cigarettes (Joe Camel was just making his way out when i was around 5 or 6...) so this is very strange to see. On an unrelated note, I've got a question for you Hans, but I'd rather e-mail you about it. (But I can't find your e-mail just e-mail me at when you get a chance. Thanks!)

Monday, May 28, 2007 at 8:04:00 PM PDT  
Anonymous David Nethery says...

On this page you can find that a researcher has found Stan to have written the Marlboro "ditty,"

Thanks for the link and the info. , Hans. That's very interesting. So, it appears that Stan must have taken his "no tobacco advertising" position later on in his career and engages in a bit of selective memory in his autobiography . (but don't we all...)

It is funny that Freberg frequently makes satirical references to The Marlboro Man in his comedy sketches. (most notably in "Green Chri$tma$" where he skewers the entire advertising industry). I suppose that comes from the experience writing jingles and spots for Marlboro cigs.

Tuesday, May 29, 2007 at 1:18:00 PM PDT  
Anonymous Boris Hiestand says...

You can tell that the animator was holding back a lot. I'm not sure if advertising agencies have changed much over the years so I wouldn't be surprised if it was the agency that told the animator to hold back. You can definitely see from this commercial the amazing talent that lies behind it. producing good animation is hard, much harder than giving up smoking in fact!
I gave up 5 months ago!

Thursday, May 31, 2007 at 5:52:00 AM PDT  
Anonymous Hans Perk says...

Boris: tell me you gave up smoking, and NOT producing good animation! It isn't completely clear from your last statement...

Thursday, May 31, 2007 at 7:30:00 AM PDT  
Anonymous Boris Hiestand says...

I generally don't think my animation is any good, but I leave that for others to decide! :)

Thursday, May 31, 2007 at 10:19:00 AM PDT  

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